02
experience
02
experience
02
experience
about me
in 60 seconds
about me
in 60 seconds
read
watch
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
• Profile and Security: protecting user accounts and data • Personal Information: easy management of personal details • Company card: tool for editing company details • Users and Roles: adding employees and managing their roles in the online banking system • Signing Rules: creating and configuring rules and procedures for document signing • Powers of Attorney: issuance and revocation of powers of attorney • Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
• AlfaID: quick sign-in, authorization • AlfaAPI: facilitates data exchange with external systems • AlfaPay: simplifies electronic payments • DevPortal: resources for developers integrating Alfa Bank's API
Achievements
• Grew the design team from 4 to 9, handling hiring, onboarding, and individual development plans • Owned UX across "Authorization" (4 teams) and "Platform Services" (13 teams), improving clarity, scalability, and consistency for 1.4M business clients • Aligned design strategy with C-level and product leadership, positioning design as a business partner rather than an executor • Introduced quarterly UX audits that reduced issue resolution time by 19% and cut recurring defects • Built design review process that kept interface quality consistent across fast-moving product teams • Introduced a task briefing template that reduced vague requirements and helped teams focus on outcomes over deliverables • Built and developed a team of 9 designers, ensuring consistent design quality across products • Drove product improvements through hypotheses, UX metrics and A/B testing • Partnered with PMs and engineers to ship complex B2B features at quality within delivery timelines
Responsibilities
• Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals • Conducted hiring interviews and whiteboarding sessions to grow the team • Mentored designers through regular 1:1s, reviews, and individual development plans • Removed blockers and protected design time from unclear requirements and scope creep
Projects
• "Users and Roles": complete redesign of UI and UX • "Profile and Security": improved UX and UI • "Signing Rules": complete redesign • "Power of Attorney" and "Machine-readable Powers of Attorney": products designed and launched from scratch
Achievements
• Redesigned core B2B products, raising VOC from 4.3 to 4.86 across user management flows • Improved task success by 31% and cut support requests by 23% • Achieved 5× faster navigation and +91% task success in role management • Reduced time to access role actions by 38% and improved action discovery by 65% • Redesigned signing rules: VOC grew from 3.6 to 4.43, rule creation 3× faster, 87% success rate • Launched digital Power of Attorney from scratch: 70% adoption, −80% verification time, −30% negative feedback
Responsibilities
• Conducted user research to understand audience needs and pain points • Created Figma wireframes and prototypes to visualize product concepts • Identified key UX issues and collaborated with stakeholders to define optimal solutions • Generated and validated new product ideas based on data and user feedback
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
• Profile and Security: protecting user accounts and data • Personal Information: easy management of personal details • Company card: tool for editing company details • Users and Roles: adding employees and managing their roles in the online banking system • Signing Rules: creating and configuring rules and procedures for document signing • Powers of Attorney: issuance and revocation of powers of attorney • Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
• AlfaID: quick sign-in, authorization • AlfaAPI: facilitates data exchange with external systems • AlfaPay: simplifies electronic payments • DevPortal: resources for developers integrating Alfa Bank's API
Achievements
• Grew the design team from 4 to 9, handling hiring, onboarding, and individual development plans • Owned UX across "Authorization" (4 teams) and "Platform Services" (13 teams), improving clarity, scalability, and consistency for 1.4M business clients • Aligned design strategy with C-level and product leadership, positioning design as a business partner rather than an executor • Introduced quarterly UX audits that reduced issue resolution time by 19% and cut recurring defects • Built design review process that kept interface quality consistent across fast-moving product teams • Introduced a task briefing template that reduced vague requirements and helped teams focus on outcomes over deliverables • Built and developed a team of 9 designers, ensuring consistent design quality across products • Drove product improvements through hypotheses, UX metrics and A/B testing • Partnered with PMs and engineers to ship complex B2B features at quality within delivery timelines
Responsibilities
• Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals • Conducted hiring interviews and whiteboarding sessions to grow the team • Mentored designers through regular 1:1s, reviews, and individual development plans • Removed blockers and protected design time from unclear requirements and scope creep
Projects
• "Users and Roles": complete redesign of UI and UX • "Profile and Security": improved UX and UI • "Signing Rules": complete redesign • "Power of Attorney" and "Machine-readable Powers of Attorney": products designed and launched from scratch
Achievements
• Redesigned core B2B products, raising VOC from 4.3 to 4.86 across user management flows • Improved task success by 31% and cut support requests by 23% • Achieved 5× faster navigation and +91% task success in role management • Reduced time to access role actions by 38% and improved action discovery by 65% • Redesigned signing rules: VOC grew from 3.6 to 4.43, rule creation 3× faster, 87% success rate • Launched digital Power of Attorney from scratch: 70% adoption, −80% verification time, −30% negative feedback
Responsibilities
• Conducted user research to understand audience needs and pain points • Created Figma wireframes and prototypes to visualize product concepts • Identified key UX issues and collaborated with stakeholders to define optimal solutions • Generated and validated new product ideas based on data and user feedback
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
• Profile and Security: protecting user accounts and data • Personal Information: easy management of personal details • Company card: tool for editing company details • Users and Roles: adding employees and managing their roles in the online banking system • Signing Rules: creating and configuring rules and procedures for document signing • Powers of Attorney: issuance and revocation of powers of attorney • Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
• AlfaID: quick sign-in, authorization • AlfaAPI: facilitates data exchange with external systems • AlfaPay: simplifies electronic payments • DevPortal: resources for developers integrating Alfa Bank's API
Achievements
• Grew the design team from 4 to 9, handling hiring, onboarding, and individual development plans • Owned UX across "Authorization" (4 teams) and "Platform Services" (13 teams), improving clarity, scalability, and consistency for 1.4M business clients • Aligned design strategy with C-level and product leadership, positioning design as a business partner rather than an executor • Introduced quarterly UX audits that reduced issue resolution time by 19% and cut recurring defects • Built design review process that kept interface quality consistent across fast-moving product teams • Introduced a task briefing template that reduced vague requirements and helped teams focus on outcomes over deliverables • Built and developed a team of 9 designers, ensuring consistent design quality across products • Drove product improvements through hypotheses, UX metrics and A/B testing • Partnered with PMs and engineers to ship complex B2B features at quality within delivery timelines
Responsibilities
• Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals • Conducted hiring interviews and whiteboarding sessions to grow the team • Mentored designers through regular 1:1s, reviews, and individual development plans • Removed blockers and protected design time from unclear requirements and scope creep
Projects
• "Users and Roles": complete redesign of UI and UX • "Profile and Security": improved UX and UI • "Signing Rules": complete redesign • "Power of Attorney" and "Machine-readable Powers of Attorney": products designed and launched from scratch
Achievements
• Redesigned core B2B products, raising VOC from 4.3 to 4.86 across user management flows • Improved task success by 31% and cut support requests by 23% • Achieved 5× faster navigation and +91% task success in role management • Reduced time to access role actions by 38% and improved action discovery by 65% • Redesigned signing rules: VOC grew from 3.6 to 4.43, rule creation 3× faster, 87% success rate • Launched digital Power of Attorney from scratch: 70% adoption, −80% verification time, −30% negative feedback
Responsibilities
• Conducted user research to understand audience needs and pain points • Created Figma wireframes and prototypes to visualize product concepts • Identified key UX issues and collaborated with stakeholders to define optimal solutions • Generated and validated new product ideas based on data and user feedback
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Achievements
• Mentored a team of 3 designers and maintained consistent quality across client projects • Delivered 2 products end to end within tight deadlines, from research to final handoff • Optimized design workflows, increasing team productivity and cutting delivery time by 20% • Created briefing and communication guides that accelerated project kick-offs by 20% • Delivered 3 WebGL-based projects under strict time and budget constraints • Standardized client presentation process, improving delivery quality and reducing prep time
Responsibilities
• Created Figma wireframes and prototypes to visualize design concepts • Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare • Led client negotiations and project communication • Conducted UX and competitor research to inform structure and content strategy • Mentored junior designers and ensured design quality across deliverables
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Achievements
• Mentored a team of 3 designers and maintained consistent quality across client projects • Delivered 2 products end to end within tight deadlines, from research to final handoff • Optimized design workflows, increasing team productivity and cutting delivery time by 20% • Created briefing and communication guides that accelerated project kick-offs by 20% • Delivered 3 WebGL-based projects under strict time and budget constraints • Standardized client presentation process, improving delivery quality and reducing prep time
Responsibilities
• Created Figma wireframes and prototypes to visualize design concepts • Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare • Led client negotiations and project communication • Conducted UX and competitor research to inform structure and content strategy • Mentored junior designers and ensured design quality across deliverables
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Achievements
• Mentored a team of 3 designers and maintained consistent quality across client projects • Delivered 2 products end to end within tight deadlines, from research to final handoff • Optimized design workflows, increasing team productivity and cutting delivery time by 20% • Created briefing and communication guides that accelerated project kick-offs by 20% • Delivered 3 WebGL-based projects under strict time and budget constraints • Standardized client presentation process, improving delivery quality and reducing prep time
Responsibilities
• Created Figma wireframes and prototypes to visualize design concepts • Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare • Led client negotiations and project communication • Conducted UX and competitor research to inform structure and content strategy • Mentored junior designers and ensured design quality across deliverables
Achievements
• Built a design workflow aligned with developer needs, reducing rework by ~20% • Designed and shipped 30+ websites across e-commerce, corporate, and portfolio projects • Created scalable UI kits based on brand guidelines for new client onboarding • Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Responsibilities
• Prototyping interfaces and interactions (Sketch, Figma, Principle) • Organization and execution of A/B testing and qualitative research. • Organizing detailed briefings with clients to thoroughly understand their vision and requirements. • Creative Workshops: Participating in brainstorming sessions and creative workshops. • Design Documentation: Maintaining documentation on design standards and guidelines. • Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. • Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
• Built a design workflow aligned with developer needs, reducing rework by ~20% • Designed and shipped 30+ websites across e-commerce, corporate, and portfolio projects • Created scalable UI kits based on brand guidelines for new client onboarding • Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Responsibilities
• Prototyping interfaces and interactions (Sketch, Figma, Principle) • Organization and execution of A/B testing and qualitative research. • Organizing detailed briefings with clients to thoroughly understand their vision and requirements. • Creative Workshops: Participating in brainstorming sessions and creative workshops. • Design Documentation: Maintaining documentation on design standards and guidelines. • Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. • Brand Identity Elements: Creating icons, logos, and other brand identity elements
Achievements
• Built a design workflow aligned with developer needs, reducing rework by ~20% • Designed and shipped 30+ websites across e-commerce, corporate, and portfolio projects • Created scalable UI kits based on brand guidelines for new client onboarding • Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Responsibilities
• Prototyping interfaces and interactions (Sketch, Figma, Principle) • Organization and execution of A/B testing and qualitative research. • Organizing detailed briefings with clients to thoroughly understand their vision and requirements. • Creative Workshops: Participating in brainstorming sessions and creative workshops. • Design Documentation: Maintaining documentation on design standards and guidelines. • Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. • Brand Identity Elements: Creating icons, logos, and other brand identity elements
skills
Product & UX Research
JTBD
UX Research
A/B Testing & UX Metrics
Information Architecture & User Flows
Strategy & Leadership
Team Leadership
Hiring and Onboarding
Mentorship
Design Quality Standards
Design & Tools
Figma & Framer
Principle, Jitter, Lottie
Miro, Jira & Confluence
AI & Automation
AI Assisted Prototyping
Antigravity/Cursor & Lovable
Figma Make
scroll on top
scroll on top
scroll on top
scroll on top