02
experience
02
experience
02
experience
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about me
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Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
• Profile and Security: protecting user accounts and data • Personal Information: easy management of personal details • Company card: tool for editing company details • Users and Roles: adding employees and managing their roles in the online banking system • Signing Rules: creating and configuring rules and procedures for document signing • Powers of Attorney: issuance and revocation of powers of attorney • Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
• AlfaID: quick sign-in, authorization • AlfaAPI: facilitates data exchange with external systems • AlfaPay: simplifies electronic payments • DevPortal: resources for developers integrating Alfa Bank's API
Achievements
• Redesigned and launched a new authorization area and biometric login for B2B services • Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience • Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention • Drove UX alignment with business goals through close work with product, tech, and marketing
Responsibilities
• Managed a cross-functional team of 9 and ensured design consistency and quality • Aligned cross-functional teams across design, marketing and development • Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals • Hiring: conducting interviews and whiteboarding sessions • Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Projects
• "Users and Roles": complete redesign of UI and UX • "Profile and Security": improved UX and UI • "Signing Rules": complete redesign • "Power of Attorney" and "Machine-readable Powers of Attorney": products designed and launched from scratch
Achievements
• Cut support tickets by 38% and user errors by 36% after redesigning Roles & Permissions. • Achieved 5× faster median navigation to Roles and raised task success to 91%. • Reached VOC 4.86 for User Management and 4.79 for Roles after full UX redesigns. • Increased task completion by 17% for core actions such as adding users and creating roles. • Built and launched Power of Attorney and Machine-Readable PoA from scratch. • Contributed to Markswebb “Best UX” awards in 2021 and 2022.
Responsibilities
• Conducted user research to understand audience needs and pain points • Created Figma wireframes and prototypes to visualize product concepts • Identified key UX issues and collaborated with stakeholders to define optimal solutions • Generated and validated new product ideas based on data and user feedback
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
• Profile and Security: protecting user accounts and data • Personal Information: easy management of personal details • Company card: tool for editing company details • Users and Roles: adding employees and managing their roles in the online banking system • Signing Rules: creating and configuring rules and procedures for document signing • Powers of Attorney: issuance and revocation of powers of attorney • Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
• AlfaID: quick sign-in, authorization • AlfaAPI: facilitates data exchange with external systems • AlfaPay: simplifies electronic payments • DevPortal: resources for developers integrating Alfa Bank's API
Achievements
• Redesigned and launched a new authorization area and biometric login for B2B services • Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience • Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention • Drove UX alignment with business goals through close work with product, tech, and marketing
Responsibilities
• Managed a cross-functional team of 9 and ensured design consistency and quality • Aligned cross-functional teams across design, marketing and development • Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals • Hiring: conducting interviews and whiteboarding sessions • Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Projects
• "Users and Roles": complete redesign of UI and UX • "Profile and Security": improved UX and UI • "Signing Rules": complete redesign • "Power of Attorney" and "Machine-readable Powers of Attorney": products designed and launched from scratch
Achievements
• Cut support tickets by 38% and user errors by 36% after redesigning Roles & Permissions. • Achieved 5× faster median navigation to Roles and raised task success to 91%. • Reached VOC 4.86 for User Management and 4.79 for Roles after full UX redesigns. • Increased task completion by 17% for core actions such as adding users and creating roles. • Built and launched Power of Attorney and Machine-Readable PoA from scratch. • Contributed to Markswebb “Best UX” awards in 2021 and 2022.
Responsibilities
• Conducted user research to understand audience needs and pain points • Created Figma wireframes and prototypes to visualize product concepts • Identified key UX issues and collaborated with stakeholders to define optimal solutions • Generated and validated new product ideas based on data and user feedback
Alfa-Bank is one of the largest privately-owned commercial banks in Russia. The customer base includes 1.4 million corporate clients and 27.9 million individual customers.
Lead product stream “Platform Services” including products:
• Profile and Security: protecting user accounts and data • Personal Information: easy management of personal details • Company card: tool for editing company details • Users and Roles: adding employees and managing their roles in the online banking system • Signing Rules: creating and configuring rules and procedures for document signing • Powers of Attorney: issuance and revocation of powers of attorney • Administrative panel: specialized interface for customer service managers
Lead product stream “Authorization” including products:
• AlfaID: quick sign-in, authorization • AlfaAPI: facilitates data exchange with external systems • AlfaPay: simplifies electronic payments • DevPortal: resources for developers integrating Alfa Bank's API
Achievements
• Redesigned and launched a new authorization area and biometric login for B2B services • Applied a hypothesis-driven approach using UX metrics and A/B testing to improve the experience • Integrated UX audits in production, reducing issue resolution time by 19% and improving defect prevention • Drove UX alignment with business goals through close work with product, tech, and marketing
Responsibilities
• Managed a cross-functional team of 9 and ensured design consistency and quality • Aligned cross-functional teams across design, marketing and development • Defined UX strategy and roadmap for both product streams, ensuring alignment with business goals • Hiring: conducting interviews and whiteboarding sessions • Collaborated closely with product and tech leads to align release scope, UX quality and delivery timelines
Projects
• "Users and Roles": complete redesign of UI and UX • "Profile and Security": improved UX and UI • "Signing Rules": complete redesign • "Power of Attorney" and "Machine-readable Powers of Attorney": products designed and launched from scratch
Achievements
• Cut support tickets by 38% and user errors by 36% after redesigning Roles & Permissions. • Achieved 5× faster median navigation to Roles and raised task success to 91%. • Reached VOC 4.86 for User Management and 4.79 for Roles after full UX redesigns. • Increased task completion by 17% for core actions such as adding users and creating roles. • Built and launched Power of Attorney and Machine-Readable PoA from scratch. • Contributed to Markswebb “Best UX” awards in 2021 and 2022.
Responsibilities
• Conducted user research to understand audience needs and pain points • Created Figma wireframes and prototypes to visualize product concepts • Identified key UX issues and collaborated with stakeholders to define optimal solutions • Generated and validated new product ideas based on data and user feedback
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Achievements
• Collaborated with a team of 3 designers, ensuring consistency and quality across projects • Launched 2 products within tight budgets and deadlines, maintaining high design standards • Optimized design workflows, increasing team productivity and cutting delivery time by 20% • Created briefing and communication guides that accelerated project kick-offs by 20% • Delivered 3 WebGL-based projects under strict time and budget constraints • Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Responsibilities
• Created Figma wireframes and prototypes to visualize design concepts • Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare • Led client negotiations and project communication • Conducted UX and competitor research to inform structure and content strategy • Mentored junior designers and ensured design quality across deliverables
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Achievements
• Collaborated with a team of 3 designers, ensuring consistency and quality across projects • Launched 2 products within tight budgets and deadlines, maintaining high design standards • Optimized design workflows, increasing team productivity and cutting delivery time by 20% • Created briefing and communication guides that accelerated project kick-offs by 20% • Delivered 3 WebGL-based projects under strict time and budget constraints • Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Responsibilities
• Created Figma wireframes and prototypes to visualize design concepts • Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare • Led client negotiations and project communication • Conducted UX and competitor research to inform structure and content strategy • Mentored junior designers and ensured design quality across deliverables
Since 2005, Zum Punkt has specialized in internet marketing for major brands
Products
E-commerce platforms, landing pages, corporate and educational websites, information portals, blogs, and personal portfolios
Achievements
• Collaborated with a team of 3 designers, ensuring consistency and quality across projects • Launched 2 products within tight budgets and deadlines, maintaining high design standards • Optimized design workflows, increasing team productivity and cutting delivery time by 20% • Created briefing and communication guides that accelerated project kick-offs by 20% • Delivered 3 WebGL-based projects under strict time and budget constraints • Authored a presentation guide focused on storytelling, structure, and motion principles to improve design quality and efficiency
Responsibilities
• Created Figma wireframes and prototypes to visualize design concepts • Designed websites and landing pages in Tilda, Webflow, and Framer for e-commerce and healthcare • Led client negotiations and project communication • Conducted UX and competitor research to inform structure and content strategy • Mentored junior designers and ensured design quality across deliverables
Products
E-commerce, corporate and portfolio websites
Achievements
• Built a design workflow aligned with developer needs, reducing rework by ~20% • Launched 30+ websites for small businesses, improving structure and overall usability • Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% • Created scalable UI kits based on brand guidelines for new client onboarding • Designed responsive interfaces for both mobile and desktop use cases • Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Responsibilities
• Prototyping interfaces and interactions (Sketch, Figma, Principle) • Organization and execution of A/B testing and qualitative research. • Organizing detailed briefings with clients to thoroughly understand their vision and requirements. • Creative Workshops: Participating in brainstorming sessions and creative workshops. • Design Documentation: Maintaining documentation on design standards and guidelines. • Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. • Brand Identity Elements: Creating icons, logos, and other brand identity elements
Products
E-commerce, corporate and portfolio websites
Achievements
• Built a design workflow aligned with developer needs, reducing rework by ~20% • Launched 30+ websites for small businesses, improving structure and overall usability • Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% • Created scalable UI kits based on brand guidelines for new client onboarding • Designed responsive interfaces for both mobile and desktop use cases • Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Responsibilities
• Prototyping interfaces and interactions (Sketch, Figma, Principle) • Organization and execution of A/B testing and qualitative research. • Organizing detailed briefings with clients to thoroughly understand their vision and requirements. • Creative Workshops: Participating in brainstorming sessions and creative workshops. • Design Documentation: Maintaining documentation on design standards and guidelines. • Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. • Brand Identity Elements: Creating icons, logos, and other brand identity elements
Products
E-commerce, corporate and portfolio websites
Achievements
• Built a design workflow aligned with developer needs, reducing rework by ~20% • Launched 30+ websites for small businesses, improving structure and overall usability • Migrated the team to Sketch, reducing tool and server costs by 30% and accelerating delivery by 45% • Created scalable UI kits based on brand guidelines for new client onboarding • Designed responsive interfaces for both mobile and desktop use cases • Launched 3 landing pages with A/B testing, increasing button conversion from 12% to 23%
Responsibilities
• Prototyping interfaces and interactions (Sketch, Figma, Principle) • Organization and execution of A/B testing and qualitative research. • Organizing detailed briefings with clients to thoroughly understand their vision and requirements. • Creative Workshops: Participating in brainstorming sessions and creative workshops. • Design Documentation: Maintaining documentation on design standards and guidelines. • Graphic Content for Social Media: Preparing graphic content for social media and marketing campaigns. • Brand Identity Elements: Creating icons, logos, and other brand identity elements
skills
Product & UX Research
JTBD
UX Research
A/B Testing & UX Metrics
Information Architecture & User Flows
Strategy & Leadership
Team Leadership
Stakeholder Collaboration
Hypothesis Driven Design
Mentorship
Design & Tools
Figma & Framer
Principle, Jitter, Lottie
Miro, Jira & Confluence
AI & Automation
AI Assisted Prototyping
Cursor & Lovable
Figma Make
education
Skill development
These certificates are small but meaningful steps in my journey. They remind me that growth comes from consistent learning and practice.
education
Skill development
These certificates are small but meaningful steps in my journey. They remind me that growth comes from consistent learning and practice.
education
Skill development
These certificates are small but meaningful steps in my journey. They remind me that growth comes from consistent learning and practice.
Completed a 7-course professional program. Covered the full product design lifecycle, focusing on accessibility standards, equity-focused design, and research planning.
Completed a practical course on creative thinking. Learned SCAMPER, TRIZ, and other techniques to solve problems, generate ideas, and work in teams
Learned the principles of gamification, motivation, and game design. Practiced creating gamified systems, evaluating risks, and applying the approach in business contexts.
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